Kwik Fit Sponsor Bettega
Kwik Fit’s Italian franchise partner CDG-ONE has announced the sponsorship of rally driver, Alessandro Bettega, for his participation in the Memorial Bettega 2016.
The annual event is held in memory of Alessandro’s late father, the Italian rally champion Attilio Bettega, as part of the Bologna Motor Show.
The Kwik Fit brand will appear on the car driven by Alessandro in the races held on Saturday 10th and Sunday 11th December 11th in the Historic Area 48, which traditionally close the Emilian festival.
Earlier this year Kwik Fit, the largest independent automotive servicing company in the UK and the Netherlands, signed a franchise agreement with leading Italian Wholesaler CDG-ONE, a company formed in 2010 to provide support services and tyre management to rental companies and fleets.
CDG-ONE Managing Director Federico Tebaldini says: “The Kwik Fit brand has been built in other countries over many years, improving the service offered to motorists. In order to develop the knowledge of the brand in Italy we chose the high impact of the Motor Show build our profile with the general public.
"I am very satisfied with this sponsorship," continues Mr Tebaldini. "It really helps us showcase the Kwik Fit brand. Motorists are very familiar with the history of Kwik Fit in the UK and the Netherlands and other parts of Europe, and we are confident that in Italy we can achieve great results."
Any independent operator in Italy who is interested in the opportunity to join the Kwik Fit franchise programme should contact CDG-ONE on www.cdg-one.it/cdg
In addition to its UK operation, Kwik Fit currently owns and operates more than 180 Kwik Fit service centres in the Netherlands. In Hungary 11 service centres operating under the Kwik Fit brand are run by a Hungarian franchisee under an agreement established in 2011. The Company is also exploring the potential for further franchise networks throughout the EU, with a particular focus on Central Eastern and Southern Europe, building on the significant presence which Kwik Fit has developed since it was founded in 1971. Further details on Kwik Fit’s franchise opportunities can be found at www.kwik-fit.eu
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About Kwik Fit
Established in 1971, the Kwik Fit Group is one of the largest independent automotive parts, repair and replacement specialists in the world. Kwik Fit has over 600 service centres across the UK and more than 150 mobile tyre fitting vehicles, making it the UK’s leading tyre, exhaust, brake and MoT specialist. Details of its range of products and services can be found at kwik-fit.com
It also operates over 180 centres in the Netherlands as well as a franchise operation in Hungary.
About CDG ONE/Segema
CDG ONE was founded in 2010 by Segema Group in order to develop its dealer network. The main goal is to increase the loyalty of trade customers, and support the service to any type of end user, while increasing the penetration of Yokohama and GT Radial brands on the market. CDG-ONE provides a range of services and provides customers with support while allowing them to operate independently - dealers are able to offer multiple brands, according to their own commercial requirements. Fully operational since early 2011, CDG-ONE now covers over 800 affiliated outlets, evenly spread throughout the country and serving private customer, long-term rental companies and corporate fleets.
For further information please contact:
Brandon Stockwell
Citigate Dewe Rogerson
Tel: 020 7638 9571
